Thinker Profile
James SUROWIECKI
2009 radar ranking: 19
The ultimate crowd surfer, Surowiecki writes a column in the New Yorker. Previously he wrote a column in New York magazine and was a contributing editor to Fortune. His breakthrough to a mass audience came with The Wisdom of Crowds, best explained by its sprawling sub-title "Why the many are smarter than the few and how collective wisdom shapes business, economies, societies and nations".
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