Thinker Profile
W. Chan KIM & Renée MAUBORGNE2009 ranking: 5
W. Chan Kim and Renée Mauborgne are professors of strategy and management at INSEAD and codirectors of the INSEAD Blue Ocean Strategy Institute in Fontainebleau, France. They are the authors of Blue Ocean Strategy: How to Create Uncontested Market Space and Make the Competition Irrelevant (Harvard Business School Press, 2005). Blue Ocean Strategy has become an "Internati...