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W. Chan Kim & Renée Mauborgne

W. Chan Kim & Renée Mauborgne

#2 2013 Ranking
#2 2011 Ranking
2011 Thinkers50 Strategy Award


Shortlisted: 2013 Global Solutions Award


Blue Ocean Strategy was published in 2005 and is still going strong. It has now sold over 2 million copies, been translated into a record-breaking 42 languages, and is a bestseller across five continents, making it one of the most successful business books of all time.Its authors, W. Chan Kim and Renée Mauborgne are professors of strategy at INSEAD, and co-directors of the INSEAD Blue Ocean Strategy Institute. Other institutes now exist in Malaysia, North America and South America.

Kim and Mauborgne won the Thinkers50 Strategy Award in 2011. Most recently they were shortlisted for the 2013 Global Solutions Award for their work in implementing their ideas in organizations — from companies to governments — throughout the world. A new book is expected from them in 2014.