Jim Collins, a former Stanford Graduate School of Business faculty member, founded a management laboratory in his hometown of Boulder, Colorado in 1995. He is best known for his books on what makes companies long-lived and great: Built to Last
(with Jerry Porras, 1994); Good to Great
(2001); How the Mighty Fall: And Why Some Companies Never Give In
(2009); and most recently Great by Choice
(with Morten Hansen, 2011), shortlisted for the 2013 Thinkers50 Book Award.