Biography

Philip KOTLER

2003 ranking: 6

"Good companies will meet needs; great companies will create markets," says Philip Kotler (b. 1931) the world's pre-eminent marketing thinker. Kotler is S.C. Johnson and Son Distinguished Professor of International Marketing at the J. L. Kellogg Graduate School of Management, Northwestern University.

Kotler's reputation as one of the worlds foremost marketing experts is substantially based on the classic marketing textbook Marketing Management: Analysis, Planning, Implementation, and Control (now in its eleventh edition). Kotler has written many other leading books on marketing as well as over 100 articles for leading journals such as the Harvard Business Review, the Journal of Marketing and Management Science.

Kotler has also ventured out of the world of academia to offer the benefit of his formidable marketing acumen to a variety companies on a consultancy basis. He is the recipient of numerous awards including the appropriately named Philip Kotler Award for Excellence in Health Care Marketing.

He may have led the marketing debate for over thirty years yet there is no sign of Kotler resting on his laurels. He keeps up to speed with current marketing trends and recently conducted research into the new economy and the effect of the Internet on marketing. "I am working with colleagues on a concept of "holistic marketing" where a company combines the informational power of enterprise resource planning, supply chain management, and customer relationship management to leverage greater success in the marketplace," he says. It is a theme explored in his latest book Marketing Moves: A New Approach to Profits, Growth & Renewal (2002).

All Biographies