2011 Ranking: #20
Shortlisted: 2011 Thinkers50 Strategy Award
Shortlisted: 2011 Thinkers50 Book Award
Richard P. Rumelt is the Harry and Elsa Kunin Chair in Business and Society at UCLA Anderson School of Management. Best known for his work on corporate strategy, his research has covered corporate diversification strategy and sustainable advantage, and more recently industry transitions and the evolution of complex industries.
Rumelt has been described as the “strategist’s strategist.” He has authored or co-authored numerous business publications, including three books Strategy, Structure, and Economic Performance (1974), Fundamental Issues in Strategy (1994), and Good Strategy/Bad Strategy, (2011). In Good Strategy/Bad Strategy, Rumelt sets out to explain "the logic of good strategy and the sources of power that talented strategists have tapped." This includes a detailed discussion about competitive advantage, how to strengthen it, how to exploit inertia, and riding waves of change. It also provides an insight into what constitutes bad strategy.
Rumelt has consulted with many well-known firms, non-profit organizations, and several governments.