Biography
Robert KAPLAN & David NORTON2007 ranking: 12
Robert Kaplan, Marvin Bower Professor of Leadership Development at Harvard Business School, is responsible for a landmark in the history of organizational management. Together with his colleague David Norton, Kaplan created the concept of the Balanced Scorecard a means of linking a company's current actions to its long-term goals. The method has been endorsed by corporate heavyweights such as Mobil and Sears. The Balanced Scorecard envisages executives as pilots with a range of controls and indicators in front of them, based upon which they make decisions and develop strategies.
In Kaplan and Norton's recent book The Strategy-Focused Organization: How Balanced Scorecard Companies Thrive in the New Business Environment (2000) the authors use their extensive research of companies that implement the Balanced Scorecard to suggest a new performance management framework centered on strategy.
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