Bruce Tulgan
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Tulgan is an expert on young people in the workplace. His most recent book is Not Everyone Gets A Trophy: How To Manage Generation Y. He is also the author of It's Okay To Be The Boss, Managing Generation X, Winning The Talent Wars, Fast Feedback and Managing The Generation Mix.
"Generation Y calls for strong leadership, not weak. My approach takes much less from the likes of Google and a lot more from the Army and the Marine Corps. Generation Y has been much analyzed but largely misunderstood. Most 'experts' are simply reinforcing prevailing misconceptions about Generation Y," he argues. "GenYers don't need to be humoured in the workplace. They need to be taken seriously. Managers need to hold them to high standards and help them every step of the way to reach those high standards."
Before founding his consulting and training firm RainmakerThinking in 1993, Tulgan practiced law at the Wall Street firm of Carter, Ledyard & Milburn. He is still a member of the Bar in Massachusetts and New York. He also holds a fourth degree black belt in Okinawan Uechi Ryu Karate Do.
